Lulu shoes1/17/2023 “We intentionally started with women first because we saw an opportunity to solve for the fact that, more often than not, performance shoes are designed for men and then adapted for women,” said Sun Choe, lululemon’s Chief Product Officer. The brand’s history, and its research and understanding of how women uniquely move and want to feel, are the foundation for its approach to footwear and its vision for the category. Guided by its unique innovation lens, the Science of Feel, lululemon shifted the focus from being solely on the shoes to the people wearing them when developing its footwear collection. Lululemon applied insights and expertise gained over 20-plus years of designing performance apparel to deliver its inaugural footwear offering. “We are entering the footwear category the same way we built our apparel business-with products designed to solve unmet needs, made for women first.” “Footwear is the natural next step for us to expand and apply our long history of innovation in fit, feel and performance, and it represents an exciting moment for our brand,” said lululemon CEO Calvin McDonald. Three additional styles were also revealed, Chargefeel, Strongfeel and Restfeel, which will be introduced in the coming months. The style will be available online and in select stores across North America, Mainland China and the United Kingdom beginning on March 22. Earlier today, the company introduced its debut running shoe, Blissfeel, during a media event in New York. (NASDAQ:LULU) today announced its official entrance into the footwear category, allowing the brand to now offer a head-to-toe solution for guests-made for women first. NEW YORK-( BUSINESS WIRE)- lululemon athletica inc.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |